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Client: AIR MILES Reward Program
Background Information: One of Canada's premier loyalty programs had grown in both membership and offerings over the years. Over time, it became glaringly apparent that it needed digital properties that could scale alongside it. Through a phased approach, we gave nearly 3 decades' worth of learnings and memories a new home. As a result, more Canadians than ever can engage with a renewed, more openly-accessible program.
concepting + workflow creation
user experience + testing
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