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Pepsi's new rebrand is sweeter than Aspartame
I had recently did a presentation to my creative colleagues and used the photo below. With the classic cans of Cherry Pepsi in the photo,...
Ryan Taylor
Apr 5, 20233 min read
63
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Brand to values and mission.
Rebranding can be daunting, but it can also be a powerful way to better align your company with its values and mission. When done right,...
Ryan Taylor
Jan 2, 20232 min read
12
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20 Reasons to Rebrand
Rebranding can be a significant undertaking for any company, but it can also bring numerous benefits. Rebranding can help a company stay...
Ryan Taylor
Dec 27, 20221 min read
17
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Nostalgia as inspiration
I just bought something ridiculously awesome. I got myself a (drumroll, please…) Buffalo Bills Starter jacket from HOMAGE. This just...
Ryan Taylor
Dec 27, 20223 min read
12
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