Bumrun

Client: Bumrun

Background Information: This project was a way for me to give back. Colorectal cancer kills 26 Canadians a day. 90% of those deaths are preventable with early screening and treatment. But, people are just not looking at their behinds as nearly half of diagnoses are too late. Dr. Ian Bookman founded the Bumrun 5K to raise awareness, encourage early screenings, and end needless deaths. Working on the Bumrun rebrand, we got to deliver a new look and feel and help it discover a fun tone of voice.

Project Summary:

• whole-scale corporate identity

• Branding

• Creative Direction

• Event Marketing

• Social Strategy

• Signage