NBA • AIR MILES Activation

Client: AIR MILES

Background Information: AIR MILES is an aging program and wanted to skew younger. The strategy was to leverage a multi-year partnership with the NBA (Canada's fastest-growing game). The plan was to have card activations at Canadian college campuses to get people to sign up for an AIR MILES card. AIR MILES also leveraged the NBA for contests and giveaways to meet NBA legends. 

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Project Summary:

• campaign identity

• Activations

• Experiential 

• Event Marketing

• Contests

• Signage