AIR MILES Brand Guidelines

Client: AIR MILES Reward Program

Background Information: As creative leads, my partner and I provided overall creative direction and vision for all aspects of the AIR MILES brand across all media and channels. We understood that the AIR MILES brand is a living, breathing thing, which means it's constantly changing.  We would monitor and update the brand guidelines as needed. 

Project Summary:

• whole-scale corporate identity

• Branding

• Customer engagement

• Creative Direction

• Customer lifecycle

• Retail Signage

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